Worried About Decapitations? Life360 App Monetizes Parents' Worst Fears

The worry that our kids will die the second they step outside feels innate, but it has been cultivated

Did you catch the new ad for the Life360 tracking app?

It features a mom singing a Disney-sweet song to her daughter who looks to be high school age:

You are my whole wide world

My heart, my joy, my baby girl

You’ll never know how much I love you!

When you’re gone I just think of you…

Dying.

The girl reacts the way you probably just did: “WHAT???”